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Sir David Attenborough OM, CH, CVO, CBE, FRS, FZS, FSA 1926-

Sir David Attenborough’s contribution to our understanding of the natural world is no less vital and dynamic today than it was when he first stepped in front of a BBC camera in 1954. His endorsement of On Wings of Waste is an immense boost to our campaign to stop the constant plastic pollution of the sea.

Sir David Attenborough reports and observations on the natural world span seven decades. He has influenced and inspired three generations and made a unique contribution to our understanding of the environment and of the way that humankind’s activity has affected other species on land, in the air and through the oceans. President Barack Obama paid Sir David a rare tribute recently by asking to interview him for a conversation that was broadcast on both US and British Television. The President explained this accolade and spoke for many around the world when he said ‘I have been a huge admirer of your work for a very long time … you’ve been a great educator as well as a great naturalist.’

Known for ground -breaking television series from Zoo Quest to Life on Earth, The Blue Planet, and beyond, Sir David Attenborough is in the forefront of those educating us about the environmental challenges we are posing to the natural world. He described the Great Barrier Reef, which he visited recently, as the most magical thing he has ever seen. Yet the survival of the Reef and other ocean habitats and life forms is threatened by manmade pollution. Sir David summed up his own attitude towards the end of his landmark television series State of the Planet, saying:-

‘The future of the earth depends on our ability to take action. Many individuals are doing what they can, but real success can only come if there’s a change in our societies and our economics and in our politics. I’ve been lucky enough to see some of the greatest spectacles that the natural world has to offer. Surely we have a responsibility to leave for future generations a planet that is healthy, inhabitable by all species.’

On Wings of Waste aims to impact the economy of air travel by proving the financial viability of aircraft fuel made from end-life plastic. We share Sir David’s dedication to proper stewardship of the planet: a dedication that makes Sir David Attenborough, knighted in 1985, a true environmental hero.