She founded City to Sea in Bristol to bring together the individuals and organisations working on plastic pollution to create a City-wide initiative for Bristol during it’s year as European Green Capital.
Jo Ruxton joined the BBC Natural History Unit in 1997 after working for the World Wildlife Fund in Asia for 7 years and was part of the celebrated The Blue Planet team. Over the past 18 years she has been involved in numerous underwater filming projects around the world, from Antarctica to the pristine reefs of the Caribbean and the Pacific Ocean. After leaving the BBC, Jo decided to produce this film after initially hearing about the plastic problem in 2009 and began raising the funds to start the filming.
She co-founded the Plastic Oceans Foundation and, with the help of her colleagues, plans to take the message of the film forward through education and conservation programmes. She has given presentations around the world to students of all ages, members of the public, businesses and corporations to raise awareness of the plastics issue and to pave the way for the film’s release.